What is the purpose of a "client briefing"?

The purpose of a "client briefing" is to gather requirements from the client. This meeting is essential early in the project lifecycle as it sets the foundation for understanding the client's needs, expectations, and specific project objectives. During a client briefing, project coordinators engage with the client to clarify what they need, which helps in aligning the project vision with the client's goals.

Having this detailed understanding allows the project team to make informed decisions regarding project scope, resource allocation, and timelines. The insights gained during this briefing can directly influence the development process and ultimately drive the overall success of the project by ensuring that the final product meets the client's requirements and vision.

While summarizing project expenditures, evaluating project completion, and assigning workforce tasks are important components of project management, they typically occur at different stages of the project and are not the primary focus of a client briefing. Therefore, gathering requirements during the client briefing is crucial for establishing a clear project direction and fostering effective communication between the client and the project team.